| Dimensional Advertising-Does It Work?
 A school levy has failed the past two years and committee members are brainstorming to be creative. They asked, "Direct mailers might work but how can we get voters to read the piece? Let's get creative!So they found an unusually shaped promotional product, a rubber wrist band. The durable band is available in their school colors and had "Go Bulldogs!" printed on it.
It can be hooked on bags, backpacks, purses and wrists!
They inserted these in the envelope at a minimal postage increase and the levy passed, in big part due to the dimensional marketing concept. Studies have shown that these results occur with putting a promotional product with a direct mail piece:
1. Stronger brand recognition
2. Increased probability to refer
3. Improved consumer perception
4. Increased response rates
This article, and more can be found on our blog at www.redfishbranding.com.
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Support Breast Cancer Awareness Month
This
month is National Breast Cancer Awareness Month, and Lighthouse
Promotions does its part to spread awareness by offering these products
to our customers. Some of our products are specifically branded for breast cancer awareness.
We also offer full flexibility to customize products to spread
awareness of this and promote checkups and treatment. Here are just a
few:
Fitness products, breast cancer awareness keychains, etc. |
Featured Article From REDFishBranding
Marketing Branches Out
It plays Blu ray movies, games, music and...orders pizza? Recently, I received an email from Sony
telling me about a new "new feature" that does just that, order Papa John's
Pizza from my PS3. Once you login to your system you can click on an icon to
send you to a web browser where you can order online. Is it cumbersome, awkward,
and most likely to be underused by people?
Yes. Effective marketing? Yes, and quite well, too.Click here to read the full article |
