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From the Promotions Manager:
When a client comes to us to talk about promotional products or apparel for their company, they are entrusting us with a lot. We at Lighthouse Promotions take this very seriously. We know that there has been a lot of thought and time put into marketing and choosing the just the right item. We will do everything that we can to make sure it is delivered on time and correctly. Even if we don't have an answer for you, we will call you to let you know when we will have one. If there's an issue with the order, we work tirelessly to correct it. We want to follow up to make sure everything is just how you imagined it would be. We are your Advocate in the Promotional and Marketing World. We work for you and are very pleased to do so! Thank you for the trust you place in us every day!
~ Kristin Spinetti
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Caps For Only $4
 Contact today and find out how we save you money at (330) 475-0350. |
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Windbreakers Only $20!
Email us- RED@LHPromo.com |
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RED Goes Golfing on Youtube
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Tee Off!
 Warm weather is here! For many of us it's time for us to hit the green. RED , Corporate Mascot for Lighthouse Promotions, would like to kick off this season with some great golf promo sales. Golf balls, tees, shirts, bags and more are ready to show off your business while on the course. Just check out our site, or any of the specials on this newsletter to see how we can help you. |
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Crowdsourcing: Should You Do It?
It has been said many times that there is no "I" in "team". crowdsourcing is a termed coined by Jeff Howe, who defined it as the "process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few." A good example would be the Superbowl Dorito's ad campaign where Dorito's tasked fans with creating their own commercial for the tasty tortilla chip treat and the winner would be played during the Super Bowl. Let's break down what makes this such a great idea:
- Community Involvement and Buzz - User created content is absolutely huge now, and with so many people having access to tech that makes it easy to create and share video, music, and text online instantly this makes it a great buzz marketing tool.
- More Kids In The Pool - There are a surprising amount of creative people out there, and many fanatic enough to create some interesting things. Great examples of this are abundant in the open source world like Wordpress and Joomla. These content management systems are both free to the public for creating websites, and powered by fanatics everywhere adding new features constantly. By using this pool of creative talent your team is more than just your office, it's the world.
- Fresh Ideas, Cool Stuff - Yes, just like the motto on RED's business card, crowdsourcing pulls from a large, diverse group of people that may take an idea and spin it on it's head for you. For example, you may hold a contest saying "We need a new mascot!" Lay down some guidelines and a prize for the winner, and task your fans with coming up with a new mascot design. You may be surprised to find ideas you would have never thought about.
While this all sounds great, and it most definitely can be, always keep in mind that it should never be your sole focus on marketing. Being able to provide your own marketing that has focus definitely has it's benefits, and should never be neglected. Just know that you may have a deeper well for new ideas waiting for you than you think.
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Charity of The Month
 This month's spotlight is on
Stewart's Caring Place.
This non-profit organization is a cancer wellness center located in Akron Ohio. They have support groups, programs for adults and children, healing arts such as yoga and tai chi, and more.
Greg The Promotions Guy is Freezin For A Reason, here in Lake Erie on New Year's Day. He did the Polar Bear swim as a fundraiser for Stewarts.
Last summer the 2nd Annual Cornhole Tourney raised $1000 and had 44 players.
RED and the rest of the gang at Lighthouse Promotions has shown their support to this good cause for a long time now. This month we have donated $500 to their cause. If you would like to know more about Stewart's Caring Place please visit their site at www.stewartscaringplace.org.
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LIGHTHOUSE
PROMOTIONS
RED The Promotions
Fish
Greg The Promotions
Guy
Greg II The Promotions
Buzz
Stephanie The Promotions
Gal Kristin The Promotions Manager Call any of us at 330-475-0350
and let us ring the order gong for
you!
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Price Includes one color print. Minimums and setup fees may apply.
